ist Magazine March 2022

As Winter Storm Landon dumped snow and ice on much of the U.S., about 150 tanning community members could not be de- terred from gathering for a full weekend of motivating education and network- ing. They are now “Armed for 2022!” Several people were unable to attend due to canceled flights and treacherous road conditions. “This was our 30th year hosting an event and we were thrilled that so many were able to brave the weather to be there in person,” stated Heartland COO, Brad Henson. “Nothing beats that human inter- action, the in-person learning,” said Tammy Reed, VP of Distribution. “Salon owners from across the map greeted each other in the lobby of the historic hotel, tears streaming. It was truly magical to witness.” The two-day agenda was packed, kicking off Friday morning with spray-tan training presented by in- dustry veteran and Norvell University creator, Brandon Cardinal. Also on the schedule were presentations by product experts from Devoted Creations, New Sunshine Brands and Sun Evolutions, as well as a Sun is Life® Training and Certification classroom session proc- tored by Program Director and Event Emcee, Joe Schuster. “Despite the impact of the weath- er, those on hand were treated to a trifecta of great training by some of our industry’s best, nice vendor giveaways combined with food and entertain- ment,” stated Schuster. “Heartland has done a fantastic job with their events over the years and I’m really pleased to have been included in so many of them, along with Sun is Life Certifica- tion. This season’s class was fun, lively and enjoyable to teach.” Reed added, “The Sun is Life class was a favorite, as usual! Joe is an amazing teacher, trainer and showman.”

“ This was our 30th year hosting an event and we were thrilled that so many were able to brave the weather to be there. ” Brad Henson Heartland COO

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