ist Magazine January 2022

From the Publisher

Happy New Year!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, Last year at this time, our industry was still struggling and gathered for trade events only in the virtual world. Crazy times, indeed. All credit to the companies that got creative and made it happen; but in a community as small as the tan biz, there’s nothing like the in-person opportunity to reconnect with each other. That said, I’m happy to mention the upcoming events being hosted by two top product providers. On February 4-5, Heartland Tanning will present their Product Prep & Retail Coaching Bootcamp in Blue Springs, MO. Among the variety of great training opportunities available is IST Magazine’s popular Sun is Life® Salon Operator Certification class, presented by Director, Joe Schuster. (See inside-back cover for info.) On February 25-26, Tanning Supplies Unlimited will host their Expo 2022 in Downtown Indianapolis, IN with a packed agenda that includes an exciting equipment reveal. (See p.14-15 for many more details.) These distributors will dedicate considerable time and resources to help tanning salon professionals get ready to crush the upcoming season. Don’t miss these opportunities! I want to take this opportunity to express my thanks to everyone who supports IST. From the contributing writers providing expert content on so many subjects and the readers who tell us they enjoy every issue, to the loyal advertisers who make it possible to print this publication each month. We appreciate you! At the helm of two of our MOST loyal advertisers are Leif Vasstrom of Supra Technologies, and Lewis Henry of Devoted Creations. They are both good friends of mine and are profiled in our “7 Questions” feature this month, just for fun. Gotta have some fun, right? They’re enjoying the sunshine in CA and FL while I’m in MI shoveling snow in my driveway – so unfair. (I don’t really shovel my driveway.) Whether you’re selling sunshine where it’s warm or freezing, I want to wish you a healthy and prosperous New Year!

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Jerry Deveney Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vaastrom

HOW TO REACH US 5152 Commerce Rd. Fl int, MI 48507 810.230.1735

fax 810.230.1115 ist magazine.com

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January 2022 | Volume 25 | Issue 12

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

Vince Lorraine, Publisher

If there’s something you’d like to see in your IST, please email vince@istmagazine.com.

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January 2022 istmagazine.com