ist Magazine February 2022

From the Publisher

Time Flies!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, Many feelings come with reaching this type of milestone – 25 years of doing ANYTHING is a long time! But, time certainly flies when you’ve been doing something well, and it’s time well spent when you can say you’ve left your mark. In those respects, I feel very fortunate. As a veteran salon chain operator back in 1997, I realized a need for a valuable tanning trade magazine. My success in the industry afforded me the opportunity to pursue magazine publishing, so I jumped in head-first and launched Island Sun Times . As it grew, the magazine evolved into a trade event producer, filling another need with our Solar Seminar Executive Retreats. Finally, I decided to create what has become the industry’s preferred salon operator education, the award- winning Sun is Life® Certification. The goal has always been to foster and support the industry that has been near to my heart and provided a great life for my family for over four decades. Of course, I didn’t achieve these goals alone – survival in any business requires a team effort. From sales to editorial to graphic design, many talented and dedicated people have helped this venture succeed from the get-go. It’s so rewarding to know that even in this day of “online everything,” I still hear from salon operators how much they look forward to receiving their printed magazines. And, I frequently find myself learning something new from our contributing writers – yes, even an old dog like me! Things have certainly changed since 1997, and we’ve been through a lot together. I’mproud of what we’ve achieved with ISTMagazine and look forward to providing a top-quality publication for many years to come. I hope you can attend one of this month’s events provided by two top tanning product providers: Heartland Tanning’s Product Prep & Retail Coaching Bootcamp (Sun is Life Training is available) in Blue Springs, MO on February 4-5; and Expo 2022 hosted by Tanning Supplies Unlimited in Indianapolis, IN on February 25-26. Take advantage of these great opportunities to up your game for the coming season! Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Jerry Deveney Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vaastrom

HOW TO REACH US 5152 Commerce Rd. Fl int, MI 48507 810.230.1735

fax 810.230.1115 ist magazine.com

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February 2022 | Volume 26 | Issue 1

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

Vince Lorraine, Publisher

If there’s something you’d like to see in your IST, please email vince@istmagazine.com.

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February 2022 istmagazine.com