ist Magazine February 2022

Feature

Reframe Your Business Value Discovering the hidden value in your organization By Lisa Apolinski

As your business matures and grows, you may start to think about how you plan on moving toward a significant end goal: selling your company. Whether you are in products or services, every business has to decide on an exit strategy. Will you sell your business to a family member so the business can continue to grow? Will you

bring in investment capital to expand? Will you sell to a competitor as part of a merger and acquisition? Or will you someday sim- ply close the shutters and turn off the lights? Many companies will only look at the revenue goals and inventory or client list. There is a misconception that only companies with inventory are worth purchasing. There is an even broader

misconception that, if you are in the service industry and do not have a tangible asset, you do not have something worth buying. Regardless of whether your company sells widgets or ideas, you may already have business value – you just have not yet rec- ognized it as having worth. Whatever your current situation, here are ways to reframe how you see your business value. 

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February 2022 istmagazine.com