ist Magazine February 2022

IST: Michelle, thanks for your time and all the best in 2022! n

IST: You have a really nice social media page featuring updates and a list of di- versified service offerings, as well as good customer reviews. Do you have guests who come in only for those services or do you have a good mix of cross-over customers?

MF: We have a good mix of cross-over clientele. Most are loyal customers who have had enjoyable experiences at our salon. As they say, “it’s easier to retain your happy cus- tomers than constantly try to find new ones.” But there also are those who are new to the area and will look on social media such as Facebook to see business reviews. We really drive to provide great tanning and sunless experiences to get that positive feedback! IST: What are your business goals for the next 1-3 years? MF: I hope to get new high-output UV tanning units and upgrade our current equipment mix. I also would like to become more of a full-service salon, incorporating cosmetic services such as a hair stylist, nail technician or esthetician.

Location ....................................... Williamsport, PA Owners ...................... Michelle Fulp, Roger Andras Years in Business ........................................... 19 Staff ....................................................................... 4 UV Tanning Units ............................................ 17 Other Services ............................. AquaMassage, Custom Spray-Tans Lotions .................. Australian Gold, Designer Skin, California Tan, Supre Best-Selling Lotion Line ............. Designer Skin Distributor Partner ........................ Four Seasons Most Popular Tanning Program ..................... We differentiate ourselves by offering coin and dollar equipment operation, so guests only pay for the time they use. Social Media ............... Facebook: Tan by Michelle

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