ist Magazine April 2022

From the Publisher

Happy Spring!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, Who doesn’t love this time of year? Of course it’s a time of renewal, and for putting away the snow shovel (shout-out to my fellow northerners). Best of all, it’s a time when people who love to tan are embracing the season and getting ready for warmer weather. In my four decades in this business, my salons have always been a place where people go not only for a great tan, but also to enjoy some much- needed stress relief – and who can’t use more of that these days? Salons everywhere are reporting a robust season! During this peak time, I hope your team is equipped to offer your guests a superior tanning experience. What does that mean, you ask? It means that each staff member is confident in their knowledge of the tanning process and how to meet every tanner’s individual needs. It means they represent your business (you) and our industry in a professional manner. They have confidence in doing their job well, which gives them satisfaction. That confidence carries over to their ability to sell products that help people get better tanning results; better results means happy tanners – happy tanners means repeat business and new customer referrals … are you following me? If all that sounds like something you don’t have but need , or almost have but not quite , I suggest you check into Sun is Life® Training & Certification! It’s always available online, it’s effective and engaging, super-affordable and instantly elevates your salon’s level of professionalism. You can start today – visit sunislife.com for all the details. It was a good season for salon operators looking to invest in their businesses. We’re happy to have coverage of two recent trade events – TSU Expo 2022 in Indiana (p.14) and SHINE 2022 held in Birmingham, England (p.20). Tanning professionals gathered at both sites to see new products and equipment, and connect with like-minded entrepreneurs who have endured through unique challenges over the last two years. By all accounts, attendees were energized and optimistic about the industry. That’s great news! Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Jerry Deveney Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vaastrom

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Apr i l 2022 | Volume 26 | Issue 3

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

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