ist Magazine April 2022

Feature Put a Spotlight on Your Digital Footprint

M ost people cannot imag- ine a world without the internet. But the start of public access to the digital world dates back only to 1989, when the first providers hit the scene, according to RetroComputingStackExchange.com. Flash-forward to today, when internet Types of Digital Engagement That Have Longevity to Shine By Lisa Apolinski, CMC

users account for nearly 60 percent of the world population, or close to five bil- lion people. With that many people, there has also been an increase in the number of internet users. Year-over-year digital adoption has grown just over seven percent for 2021, according to the same global overview report from datareportal.com. While the average time on social media has nearly doubled in five years, the overall increase in average hours on social media has slowed in growth to less than one percent year-over-year increase, accord- ing to reports from Global Web Index.

This is an interesting dilemma: more internet users but not as dramatic of an average time increase on social platforms meant to share digital content. A key question arises from this data: how do com- panies spotlight their digital content so as to have longevity for years to come, when there seems to be possible downward pressure on engagement? The answer lies in the type of digital engagement used to capture user attention fully when they are online. Consider these three times of digital en- gagement as an organization’s new staple to put a spotlight on their digital footprint. 

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Apri l 2022