ist Magazine April 2022

BIRMINGHAM, ENGLAND – The

Hilton Metropole Hotel in Birmingham was the venue for this year’s SHINE, Europe’s only dedicated seminar and educational event for the indoor tanning professional and organised by The Sunbed Association (TSA), the UK and Ireland’s industry body. Due to COVID-19, this was the first time the event had been held since 2019 yet was undoubtedly the most successful to date. With a sell-out 46% higher attendance by salon owners and operators than in 2019, there can be no doubt the indoor tanning industry is already bouncing back from the challenges of the last two years. The event offered a superb line-up of speak- ers, with Gary Lipman, Chairman of The Sunbed Association, launching the agenda as keynote speaker. Gary delivered a rousing, inspirational and thought-provoking presentation entitled “Changing The Narrative” that certainly encapsu- lated the spirit of the day with rapturous approval from the audience. Other headline speakers included exceptional presentations from Matt Russell from the American Suntan- ning Association and Dr. Marc Sorenson, author of the industry must-read “Embrace the Sun,” deliv- ering a definite American influence on the day. 

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