Yearbooks: The Law And You 2023

PROMOTING YOUR BOOK One exception to the rule about getting consent allows you to use pages, content and images from your yearbook in ads you create to promote yearbook sales, events and fundraisers. You don’t need to seek the permission of those students who, say, appeared on a spread about Student Council if you intend to use an image of that spread on a flyer encouraging people to buy that year’s book.

Photo by Kate Kell

VOCABULARY Advertising policy: An explanation in your staff manual of how a publication will handle advertisements that are submitted; the type of ads that will and will not be accepted Appropriation: Using a person’s photograph, likeness or endorsement for commercial purposes without permission

Yearbook Suite | Yearbooks: The Law And You 41