Yearbook Blueprint 2022-2023

ADVERTISING DESIGN THE SECTION SO IT LOOKS LIKE PART OF THE YEARBOOK • Incorporate images, copy and graphics into well designed business or personal ads. • For personal ads, create specifications to guide parents and designers. • Consider creating a community section using business ads and feature stories and photos on local student involvement and national and world news. • Consider placing group or team photos in this section.

TIME TO THINK LIST POTENTIAL ADVERTISERS

SIDEBAR IDEAS

Lists Favorite restaurants; businesses where students work; favorite current celebrities First-person narratives Funniest thing that happened this year; hobbies; pet stories; work experiences; travel experiences; driving experiences; dating experiences Infographics Bus trivia; cafeteria trivia; teacher trivia; tests that match student/teacher/principal with identifying descriptions Quotes Really great stand-alone quotes that did not fit with any other spread

Compile a list of potential advertisers. Use the previous yearbook’s ad section, school and local newspapers, phone books, programs from school events, chamber of commerce lists and any other sources to determine the people who should be approached. Then, give the reason why you should expect each person to buy advertising space.

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DESIGN STEP BY STEP

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