Yearbook Blueprint 2022-2023

Title page Content and design reflects theme idea. The title of the book is the most important element, but the title page also includes year, volume number, school name and complete address, including ZIP code. Many schools include school enrollment and telephone number as well.

Colophon A brief statement containing information about the cover applications, fonts, materials and printing company of a book.

THEME

Opening section Usually one to three spreads that relate the theme to the school in general, but with specific facts and details.

Spin-off — A word or phrase used in the sections to apply the theme to all areas of coverage; can be a word from the theme phrase or words that express the theme idea School profile — Name, mascot, colors, address, enrollment and other factual details about a school Theme package —The places in the yearbook where the theme usually is developed verbally and visually – the cover, endsheets, title page, opening, section divider spreads and closing Tone — Mood or attitude expressed through words, images and graphics Verbal — Copy that reflects the theme, such as the yearbook’s title and section titles Visual — A logo or design graphics that reflect the theme and carry it across the theme pages; a visual element can be a non-verbal theme Closing section Last page and/or spread(s) serve as a wrap-up to theme and school year. TERMS

Divider spreads Show how each section relates to the theme idea and preview the section ahead.

7

Made with FlippingBook - professional solution for displaying marketing and sales documents online