Working Ranch Magazine January/February 2025

January/February 2025 Vol 20 • No 1

FEATURES {Contents}

64 HEADS UP ON THE 7 UP

The McCraines are playing the long game when it comes to Campwood Cattle Company’s legacy. By Tiffany Selchow

72 NEW NATIONAL MONUMENT PROPOSED FOR SOUTHERN NEW MEXICO Ranchers square off to oppose designation of Mimbres Peaks National Monument.

By Burt Rutherford

64

79 101 MARKETING Best Practices and Tips For Audience Engagement Marketing Your Upcoming Bull Sale. + 30 Content Ideas for 2025 By Linay Williams {Plus} 56 RANCHER’S JOURNAL: A HERITAGE OF HEREFORDS Making grain, feeding calves, whipping tallow, and watching the weather in Utah.

KATHY MCCRAINE LAIMA SWANSON / SHUTTERSTOCK

By Mindy and Kyson Smith {And}

28 WR / STETSON PHOTOGRAPHY AWARD WINNER: NINA HELVIK

{Plus}

On The Cover: Thank you to incredibly talented photographer Beau Simmons for our cover photo of the Matador Ranch in Montana

81 SOME GREAT BEEF CATTLE SALES LISTINGS!

4 I JANUARY / FEBRUARY 2025 WORKING RANCH audited readers run 21 million head of beef cattle.