Working Ranch April/May 2025

Pictured is Iowa Governor Kim Reynolds showing her annual steer. The Governor’s Charity Steer Show is in its 41st year held during the Iowa State Fair. The show’s proceeds benefit the Ronald McDonald Children’s Charities of Iowa.

all the information with the public we need to, but figuring out the most effective way to do so.

WR: What’s an opportunity for KBC that excites you?

MA: We are going to be partnering with some producers who do direct to consumer sales. We are doing a pilot program that will allow us to place a QR code on their packaging, which will take their customer to recipes for that specific cut. It will provide them infor mation on how to cook it, and what they can do with it, on the Beef It’s What’s For Dinner site. Eventually, we hope to expand to some of our retailers here in Iowa, and do the same thing. We eat a lot of ground beef, and with the price of beef today, they are reluctant to exper iment with cuts they aren’t familiar with. We know there are so many cuts that are still economical to them, that could give them some diversity in their beef choices, and open them up to new cuts and recipes they can do at home, which further cements us in their diets. These QR codes will hopefully give them more confidence in trying new cuts and get them to buy something other than ground beef. WR encourages producers to have a voice by being active and involved in an association that aligns with your ideals.

Students from a culinary school in Sioux City, Iowa work with and learn from a local chef on how to properly grill and prepare steak.

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