The Power of Connections

A MESSAGE FROM THE PRESIDENT & CEO

W hen I became the general manager/CEO of Cuivre River Electric in 2017, I knew I was stepping into some big shoes. Dan Brown—my predecessor—led our cooperative through twenty-six years of incredible growth and innovation. I’m grateful to Dan for serving as a wonderful role model to me and demonstrating what it means to be a strong leader.

One of the most valuable leadership lessons Dan taught me was to pay attention to details without losing sight of the big picture. That advice continues to guide my daily decision-making.

I’m fortunate to be surrounded by a strong board of directors, a team of committed employees, and a growing community of fellow members. All of them have made my job incredibly gratifying. I sometimes joke that I’m “the new guy” because my eighteen-year tenure at the cooperative doesn’t hold a candle to many of my co workers (including Crew Chief Larry Harrell, who just celebrated his forty-third anniversary of service with CREC). Their loyal service reflects the outstanding culture that has been built and nurtured over eight decades. Through the years, Cuivre River Electric has been at the forefront of many innovations that strengthen our ability to serve the needs of our members. Because of this, we often serve as a benchmark to other electric cooperatives for what’s possible to achieve.

Photo from the Association of Missouri Electric Cooperatives, (AMEC)

I’m proud of our rich history and take seriously my role in continuing that legacy by prioritizing the needs of our members and supporting the communities where all of us live.

Doug Tracy President & CEO

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