The Oklahoma Bar Journal April 2023

Legal Talk Network was at TECHSHOW, and they interviewed many of the presenters right after their presentations. Their posted col lection of audio interviews 9 provides highlights of several presentations. Next year, ABA TECHSHOW will be held Feb. 14-17. Doesn’t attending ABA TECHSHOW sound like the perfect Valentine’s Day date? In the past, we’ve had OBA discount codes available and hope to have them again. Mr. Calloway is the OBA Management Assistance Program director. Need a quick answer to a tech problem or help solving a management dilemma? Contact him at 405-416-7008, 800-522-8060 or jimc@okbar.org. It’s a free member benefit. Ms. Bays is the OBA practice management advisor, aiding attorneys in using technology and other tools to efficiently manage their offices. 1. http://bit.ly/3ytKV0p. 2. http://bit.ly/3T0o6Lb. 3. http://bit.ly/3ZPV2J7v. 4. https://casetext.com. 5. https://casetext.com/cocounsel. 6. http://bit.ly/41Tmabv. 7. “This Was Not Your Grandparents’ ABA TECHSHOW” http://bit.ly/3T58gz5. 8. “So This Happened … And For Once I Had No Words” http://bit.ly/3mHTq5a. 9. http://bit.ly/3T2zw0R. ENDNOTES

Her presentation focused on (e)xpertise, (a)uthority and (t)rustworthiness, or EAT for the acronym. It’s a good way to remember what your focus should be when trying to engage with new clients.

lawyers’ academic experience or awards, but the focus should be on what you can do for them as a lawyer. Videos are a good way to convey your EAT. Stanley Tate will teach about video marketing at our Solo & Small Firm Conference. Another interesting discus sion took place in a workshop titled “Designing an A+ Client Experience” and presented by Jessica Bednarz, director of legal services and the profession at the Institute for the Advancement of the American Legal System, and Catherine Sanders Reach, director of the Center for Practice Management at the North Carolina Bar Association. They used examples from a new ABA book, Design Your Law Practice, Creating Exceptional Customer Service , to reimagine new and improved ways of interacting with clients.

for uninterrupted work and sched uled blocks of time to handle the phone appointments. Ms. Edwards quipped, “I’m divorced. If you have spent 20 years building up the anger, you can wait 20 minutes to talk to me.” The speakers acknowl edged that some practice areas, like criminal defense and personal injury plaintiffs work, may require traditional immediate office phone availability. One excellent presentation was “Creating Content That Earns Clients” by Annette Choti, the founder of Law Quill, a digital mar keting agency for law firms. Her presentation focused on (e)xpertise, (a)uthority and (t)rustworthiness, or EAT for the acronym. It’s a good way to remember what your focus should be when trying to engage with new clients. She explained that websites shouldn’t showcase

60 | APRIL 2023

THE OKLAHOMA BAR JOURNAL