The Kforce Story: 50 Plus Years of Great People Delivering Great Results

Chapter 5

A Major Player

From the very beginning, the leadership of Romac International followed a strategy that would position themselves for future growth and success. Their commitment to customer service was the impetus for new services and new areas of business. In every part of the process, detailed and consistent procedures were in place, giving them the ability to move into new areas easily. Now, as a publicly held company with stockholders to consider, Romac’s leadership went into overdrive with a solitary goal in mind—to become a major player in the staffing industry. Romac’s strategy to increase its footprint in the staffing industry was to develop a market strategy to maximize the depth of their service to existing clients while developing new ones and to acquire strategic businesses in areas that would enhance their geographic coverage as well as their market penetration. Working with future board member Max Carey and his firm, Corporate Resource Development, Inc., they drew on the ever-increasing trend toward a knowledge-based workforce and positioned the firm as the KnowledgeForce Resource.

Howard and Terrie Sutter are left with just a handful of casino chips at the April 1997 incentive trip.

46