The Edge June/July/August 2026

CHANGING THE GAME

Keeping the Roots: Inside Legacy Lawns’ Partnership Playbook

PRESERVING LEGACIES Each brand with Legacy Lawns retains their name, leadership and local reputation. Jorge stresses that honoring a company’s legacy isn’t just about preserving a name or a brand. She says what matters more is continuing the culture and leadership that helped build the company in the first place. “Culture is incredibly important to us, and it’s something we think about care fully when considering new partnerships,” Jorge says. “At Legacy Lawns, we want to build a unified culture across the organiza tion — one that reflects how we lead, how we support our people and how we serve our customers.” Rather than trying to change what makes a company unique, Legacy Lawns focuses on alignment. Jorge says they work to ensure that each company joining the platform shares the same core values and approach to leadership. “When that foundation is in place, each company can maintain the character that makes them special while still being part of a larger culture that guides how we move forward together,”Jorge says. Whether a former owner stays on with Legacy Lawns varies case-by-case, as some wish to continue leading within the platform and others are looking for a succession plan. “We structure partnerships in ways that allow owners to choose the path that fits them best while ensuring their companies continue to thrive,”Jorge says. “We don’t approach owners with a box and ask them

By Jill Odom

OFTEN, WHEN OWNERS STEP AWAY FROM THE BUSINESS, WHAT THEY’VE built fades away after being acquired. Legacy Lawns, based in Gainesville, Georgia, was formed to preserve and strengthen the heritage of lawn care companies that join them.

“When you bring companies together under one umbrella, culture matters just as much as numbers,”Jorge says. “The owners we partnered with shared a similar mindset — they care deeply about their employees, their customers and the com munities they serve.” Jorge adds that when they have a shared foundation, these companies become a network of operators who are able to learn from one another and feel a part of the growth and success of Legacy Lawns. While their current companies are based in the Southeast, Jorge says they’re focused on building a strong network of companies in markets where they believe the partnership model works well. She explains they’re being thoughtful about where they grow so each partnership receives the attention and resources they deserve. “The goal is to partner with companies that want to continue building something meaningful while benefiting from the scale and shared expertise of the platform,” Jorge says. For the time being, Jorge says they are looking to partner with solid operating companies that bring leadership and infra structure to the platform, but in the future, there may be opportunities for tuck-in acquisitions as well.

“For years we’ve seen incredible inde pendent operators building great busi nesses, but we’ve also seen the increasing complexity of running those businesses — technology, recruiting, marketing, compli ance and everything else that comes with growth,”says Jennifer Jorge, co-founder and CEO of Legacy Lawns. “Legacy Lawns came out of the idea that strong operators could be even stronger together.” Jorge says she, along with her father and sister, discussed what a partnership would look like and the opportunities it would provide for them and their team members. “Ensuring we grow Legacy Lawns successfully, and surround everyone with successful leaders, is essential to people’s next chapters in this industry,” Jorge says. CHOOSING PARTNERS Legacy Lawns is currently comprised of five lawn care companies: King Green, based in Gainesville, Georgia; Georgia Lawngrowers, based in Suwanee, Georgia; Purple Care, based in Fort Worth, Texas; Coastal Turf, based in Myrtle Beach, South Carolina; and Perm-O-Green, based in Wichita Falls, Texas. Jorge says their selection of these first partnerships was incredibly intentional. They looked beyond financial profiles to find organizations with strong teams and strong customer relationships.

Photos: Legacy Lawns

30 The Edge // June/July/August 2026