The Edge July/August 2025
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DEPARTMENTS
6
From the CEO: Technology and Leadership for You
6
The Agronomist: Lessons Learned by Listening to Clients
8
Faces of the Industry: Yenni Rivas
10
From the Hill: Attempts to Restrict “Non-Functional” Turf During the 2025 State Legislative Cycle
40
Protecting Your Business: Technology Tools to Increase Safety
12
BUSINESS SMARTS
14
Building Your Team: Transforming the Talent Game with Digital Recruiting Strategies
14
Building Your Team: AI Recruiting Tools to Explore
18
Innovator Series: Gassib Landscape Design Goes “Full Throttle” Into MX FUEL™ Battery- Powered Equipment
20
Boosting Your Business: The Keys to Maximizing Your CRM Usage
30
AI Trailblazers: How Landscape Pros Are Increasing Their Efficiency
22
Peer Perspectives: Driving True Adoption When Implementing New Technology
26
Talking with Titans: Larry Ryan
33
THE NALP EXPERIENCE
36
Meet Jason Walker, 2025’s Outstanding Educator of the Year
36
Francisco Garcia Named Kevin Kehoe Student Leader of the Year
38
New Members
41
ELEVATE Goes West: Unlock Your Potential with the Industry’s Best
42
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