Sheep Industry News September 2023

STRATEGIC PLAN GOAL:

MARKETING

BACKYARD BAAABQ

Is Lamb’s New Holiday MOST CONSUMERS ASSOCIATE LAMB WITH HOLIDAYS AND SPECIAL OCCASIONS. THIS SUMMER’S CAMPAIGN, BACKYARD BAAABQ, SHOWCASES LAMB AS A NEW, APPROACHABLE CHOICE FOR SUMMER PARTIES AND EDUCATES CONSUMERS ABOUT OUTDOOR COOKING TECHNIQUES SUCH AS GRILLING AND SMOKING. Featuring American Lamb burgers, kabobs and chops, Backyard BaaaBQ reached consumers through social media posts and ads, email newsletters and online features by several ALB food influencers. O U T D O O R

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