Sheep Industry News October 2025

Introducing the New Sustainability Hub on AmericanWool.org

T he American Wool Council has launched a brand new addition to the American Wool website: the Sustainabi lity Hub. These pages are designed as a go-to resource for anyone interested in how American wool contributes to a healthier planet and a more responsible future. As interest in sustainable materials continues to grow, this dedicated space helps communicate the long-standing practices and values that make American wool a strong part of the solution to a better planet. From responsible land management to high standards of animal care, the Hub offers a look into what our growers have been doing for generations — all while providing updated information, science, and stories for today’s more infor med audience. We’ve organized the Hub into three main focus areas: the fiber, the land, and the animals. Each section reflects the care and commitment that our industry puts into producing a natural, renewable resource, with links to stories and videos that showcase

real examples of how those values show up in everyday ranching practices across the country. This site serves as both an educational and supportive tool, of fering brands and consumers a place to explore the sustainability story of American wool. It provides clear, science-based informa tion and messaging that help communicate the value of natural, responsible materials to today’s informed audience. Importantly, this is just the beginning. The Hub will be a living resource that will continue to evolve as we gather new data, share producer stories, and highlight the innovative work being done across our community. You can explore the new Sustainability Hub at: americanwool.org/sustainability

For generations, wool producers have combined responsible land and animal stewardship with a

commitment to innovation and progress. This new platform is one more way we can help share that story with the world.

October 2025 • Sheep Industry News • 23