Sheep Industry News May 2023

STRATEGIC PLAN GOAL:

MARKETING

INFLUENCER EDUCATION

Vineyard Grazing Event

EDUCATION BEYOND COOKING AND LAMB CUTS: ALB hosted food influencers, food media, journalists and chefs to share the important role of sheep grazing as a sustainable farming practice and wildfire prevention tool.

Educational programs for influencers help us grow a better understanding of our industry's commitment to sustainable

production practices."

— Peter Camino, ALB Chairman

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