Sheep Industry News June 2024

NEW BREWERY RUNNING SERIES

Run with our Flock

UNIQUE BREWERY RUNNING SERIES EXPANDS CONSUMER AWARENESS The American Lamb Board (ALB) has partnered with a unique Brewery Running Series to expand consumer awareness about lamb’s impressive nutrition profile. These 5K runs/walks start and end at local breweries in several of ALB’s target markets. The first ALB sponsored brewery run was held at “The Board Room” in Arlington, VA. After the 5K, participants enjoyed lamb sliders and learned about the versatility and benefits of American Lamb. ALB also recruited local influencers and fans of lamb to run in ALB branded "Run with Our Flock" gear to amplify visibility for American Lamb. ALB will sponsor more Brewery Running Series events in several markets in the coming months.

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American Lamb Board 6950 E. Belleview Ave, Suite 103 Greenwood Village, CO 80111 (866) 327-LAMB (5262)

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June 2024 • Sheep Industry News • 21 ENEWSLETTERS LambBoard.com