Sheep Industry News July 2022

Taziki's Mediterranean Café Offers Summer Lamb Burger

AMERICAN LAMB BOARD T motion to offer a new burger, made with 100 percent American lamb. Taziki’s Lamb Burger is made up of two griddle-cooked, seasoned lamb patties on a toasted kaiser bun with feta cheese, sliced tomato, grilled on ions and peppers, and Taziki sauce. aziki’s Mediterranean Café and the American Lamb Board are partnering on a summer pro

locations with great success and sales that exceeded expectations. Headquar tered in Birmingham, Ala., Taziki’s Mediterranean Café has 90 locations spanning 16 states nationally, with most locations in the Southeast. If you have a Taziki’s near you, be sure to check it out. For a list of locations, visit Tazikis. com/location. To celebrate the lamb burger launch,

“Taziki’s is known for serving fresh ingredients and we thank them for their commitment to using American lamb in their lamb burgers. Serving local lamb supports the nation’s shepherds and their families,” said Peter Camino, ALB chairman from Buffalo, Wyo. The Mediterranean Burger concept featuring 100 percent American lamb was tested last year in a limited number of Taziki’s

Taziki’s is giving away Blackstone griddles and a Taziki’s prize pack. A social media campaign and signage in all 90 locations are also part of the summer promotion. “We’re excited to put our unique Taziki’s twist on the current lamb popularity boom,” said Taziki’s CEO Dan Simpson. “We know our customers are looking for a hearty summer meal, and the lamb burger is the perfect comfort food.”

American Lamb Board Offers Funding Through Promotional Partnership Program

AMERICAN LAMB BOARD T

a food and wine festival in Indianapolis. There are four categories of funding/sup port available: 1. Cash sponsorships for events or educa tional conferences. This category is primar ily intended for industry organizations who have existing, successful events or confer ences that they host regularly with existing sponsorship packages available. 2. Donation requests for promotional ma terials from LambResourceCenter.com, such as spice tins, reusable grocery bags, hats, aprons and socks, up to $100 value. Materi als should be used for non-industry events. 3. Donation requests for lamb products to sample at local events or conferences (can not be industry related). Requests cannot exceed $1,000 and if the partner is providing the lamb, an invoice is required to reflect reasonable wholesale pricing.

4. Branded promotional partnerships. This category is designed for lamb suppli ers and direct marketers to help offset the cost of branded marketing and promotional activities. These activities could include but are not limited to participation at events or conferences, development of point-of-sale materials and/or packaging, website design, digital marketing and in-store sampling. This category requires the partner to invest at least 50 percent of the total cost of the project and provide documentation. All applicants are required to acknowl edge ALB support and provide a short final written report detailing the results. ALB staff is happy to provide consulting and guidance to industry members on event execution, social media campaigns and website devel opment. To request an application, contact Rae@AmericanLamb.com.

he American Lamb Board has combined its two industry fund ing/support programs, the Local

26 • Sheep Industry News • sheepusa.org Most recently, ALB’s Industry Funding Program has supported the Washington Wool Growers Association’s Lamburger Booth at the Central Washington State Fair, the Idaho Wool Growers Association’s lamb sampling at a consumer harvest festival, and the Indiana Sheep Association’s activation at Lamb Promotional Funds Program and the Supplier Cooperative Funds Program. The new program – the Promotional Partnership Program – is designed to create more flex ibility for industry partners. The program is designed to support local or branded promotions that expand ALB’s efforts to build awareness and demand for American lamb.