Sheep Industry News January 2023

S T RAT EG I C D I RECT I ON

New Five Year Plan THE NEW AMERICAN LAMB BOARD STRATEGIC PLAN SETS A TARGET OF INCREASING DEMAND BY 5% AND TAKING 5% MARKET SHARE FROM LAMB IMPORTS BY THE END OF 2028. American Lamb Board S T RAT EG I C PL AN IMPROVE PRODUCT QUALITY AND CONSISTENCY GROW CONSUMER DEMAND

INCREASE PRODUCTIVITY AND GROW THE YEAR-ROUND SUPPLY

GOALS

Marketing: Grow consumer demand for American Lamb

EXPAND ENGAGEMENT IN CHECKOFF

Research, Education and Innovation: Optimize/prioritize research and education efforts to improve product quality and consistency, increase productivity and grow the year-round supply of American Lamb Industry Services: Expand awareness, understanding, engagement and involvement of stakeholders in the American Lamb Checkoff

2023–2028

Download the Plan

Or request by email info@lambboard.com

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American Lamb Board 6300 E. Yale Ave. Suite 110 Denver, CO 80222 (866) 327-LAMB (5262)

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