Sheep Industry News January 2023
S T RAT EG I C D I RECT I ON
New Five Year Plan THE NEW AMERICAN LAMB BOARD STRATEGIC PLAN SETS A TARGET OF INCREASING DEMAND BY 5% AND TAKING 5% MARKET SHARE FROM LAMB IMPORTS BY THE END OF 2028. American Lamb Board S T RAT EG I C PL AN IMPROVE PRODUCT QUALITY AND CONSISTENCY GROW CONSUMER DEMAND
INCREASE PRODUCTIVITY AND GROW THE YEAR-ROUND SUPPLY
GOALS
Marketing: Grow consumer demand for American Lamb
EXPAND ENGAGEMENT IN CHECKOFF
Research, Education and Innovation: Optimize/prioritize research and education efforts to improve product quality and consistency, increase productivity and grow the year-round supply of American Lamb Industry Services: Expand awareness, understanding, engagement and involvement of stakeholders in the American Lamb Checkoff
2023–2028
Download the Plan
Or request by email info@lambboard.com
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American Lamb Board 6300 E. Yale Ave. Suite 110 Denver, CO 80222 (866) 327-LAMB (5262)
LambResourceCenter.com Lamb Checkoff Info@AmericanLamb.com
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