Sheep Industry News January 2022

C O N S U M E R P R O M O T I O N

Lamb & Wine Pairing ALB FEATURED WINE PAIRING RECOMMENDATIONS FOR AMERICAN LAMB IN A HOLIDAY THEMED CONSUMER PROMOTION. The campaign was promoted through social media and featured holiday recipes, a new recipe booklet and wine pairings from a sommelier. A virtual class was offered to help consumers select wines to serve with American

Lamb holiday dishes such as lamb shanks andmeatball appetizers. For more details visit the consumer website: AmericanLamb.com .

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