Sheep Industry News February 2025

2024 ANNUAL REPORT RELEASED

Lamb Checkoff Review

FOCUSING ON STRATEGIC GOALS TO GROW CONSUMER DEMAND, IMPROVE PRODUCT QUALITY AND INCREASE PRODUCTIVITY Growing Demand ALB is dedicated to sharing the story of American Lamb with consumers through targeted marketing initiatives and strategic partnerships. In 2024, ALB launched a series of successful marketing campaigns that reached a wider audience, highlighting the versatility, health benefits, environmental sustainability and exceptional flavor profile of American Lamb. Improving Product Quality & Increasing Productivity

2024 ANNUAL REPORT

ALB continues to focus on sustainability, increasing domestic supply and improving quality. In 2024, programs included branded retail initiatives and programs to support new sheep producers. Educational workshops and grant money for producers were cornerstones of these programs. In addition, ALB continues to provide educational and marketing materials to help producers promote American Lamb at the local level.

THE FY24 ANNUAL REPORT Download LambBoard.com

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American Lamb Board 6950 E. Belleview Ave, Suite 103 Greenwood Village, CO 80111 (866) 327-LAMB (5262)

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