Sheep Industry News August 2025

2025 SUMMER GRILL-OFF RETURNS

Lambventures

ALB IS BRINGING BACK THE POPULAR SUMMER LAMBVENTURES GRILL-OFF WITH A NEW COMPETITIVE TWIST!

This year’s event will feature nine amateur hosts from three distinct lifestyle categories – Patio Party Planners, Fit Foodies and Outdoor Adventurers – organizing American Lamb grilling parties. In an epic "Pros vs. Amateurs" twist, three influencers will compete alongside amateurs. Each host will create a themed party and produce high quality content to showcase their events, then voters will select their favorite hosts and be entered into a giveaway featuring prizes from high-end brands like Yeti and Le Creuset, tailored to their lifestyle categories. The campaign will leverage targeted advertising and engaging social media campaigns to position American Lamb as the preferred protein for summer gatherings. A public voting period will be held July 15 to August 29. The winner will be announced in early September. Visit AmericanLamb.com to vote.

SIGN UP FOR WEEKLY

American Lamb Board 6950 E. Belleview Ave, Suite 103 Greenwood Village, CO 80111 (866) 327-LAMB (5262)

 LambBoard.com  Lamb Checkoff  Info@AmericanLamb.com

ENEWSLETTERS LambBoard.com

August 2025 • Sheep Industry News • 27