Sheep Industry News August 2021

BUILDING CONSUMER TRUST Story Telling SHARING THE STORY OF AMERICAN LAMB THROUGH VIDEOS AND PHOTOS IS AN IMPORTANT WAY THE AMERICAN LAMB BOARD CONNECTS WITH CONSUMERS. There’s no one better to tell the story behind American Lamb than the farmers and ranchers who produce it. Consumers and industry partners such as chefs and retailers need the real, authentic connection to your hard work and dedication so they feel confident in choosing your products. Real-life narratives contribute significantly to achieving ALB’s Long Range Plan goals of increasing awareness and use of American Lamb.

We tell our story to shed light on lamb production, share our commitment to sustainably producing quality lamb, and put trust in America’s farmers and ranchers and local food systems. We commitment put systems.

Great Lakes Lamb, West Branch, MI

ALB Industry Video Contest Winner

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