Sheep Industry News April 2024

CONSUMERS ARE

Falling in Love with Lamb

THE LAMB LOVERS MONTH CAMPAIGN REACHED MORE THAN 125,000 CULINARY ENTHUSIASTS February is Lamb Lovers month, and the 2024 ad campaign, “Show Us Your Chops,” reached more than 125,000 culinary enthusiasts across three targeted demographics. The campaign helped drive more than 10,000 unique visitors to the consumer website, where 230 visitors entered the campaign contest. .

For a deeper dive into the success of this campaign, read the Lamb Lovers Campaign Recap post on LambBoard.com. Learn more

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