Sheep Industry News April 2022

F Y 2 0 2 1 A N N U A L R E P O R T R E L E A S E D

American Lamb on Fire

PROGRAM HIGHLIGHTS ■ US consumer research conducted to guide short- and long-term strategies ■ Outdoor Cooking Adventures social media promotions captured attention ■ American Lamb Burger tested by chain restaurant ■ Successful virtual and in-person events ■ Lamb Flavor Research Phase III validated REIMS technology with consumer panels ■ New Lamb Quality for producers video series ■ IȌȌƮ Ǟȁ˜ɐƵȁƧƵȲ ȁƵɈɩȌȲDz ƵɮȯƊȁƮƵƮ

FINANCIALS

PROMOTION

$995,040 $236,365 $106,098 $132,640 $132,009

COMMUNICATIONS

RESEARCH

USDA OVERSIGHT ADMINISTRATION

TOTAL EXPENSES

$1,602,152

* For Fiscal Year October 1, 2020-September 30, 2021

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