Selecting Your Color Palette

SELECTING YOUR COLOR PALLET

Color has the ability to influence mood, evoke emotions, attract attention and take on cultural meaning. With the unlimited number of color combinations available, selecting your color palette can be one of the most daunting design decisions you will make for your yearbook. From traditional and sophisticated to bold and playful, the colors you select will set the tone of your book. When used effectively, your color scheme becomes one of the first elements to catch the attention of your viewer and can also tie the entire book together. Before you make a final decision on that perfect palette, you should first understand theories of colors.

Photo by Kennedy Brown

1