Select Nutrition

spotlight on...

Babo Botanicals

F or the summer month of July, Select is proud to shine a warm and bright spotlight on a brand that

has an endearing and touching story behind its unique origin. Babo Botanicals was founded by a passionate entrepreneur and loving mother, Kate Solomon, whose story goes way back to her early childhood years. Growing up, one of the first things Kate can recall is greatly looking up to her father, a beekeeper, and how his love for bees always left her in awe and inspired. Her newfound passion for beekeeping coupled with her interest in sustainable agriculture motivated Kate to take things to another level. After studying at Harvard University, Kate journeyed off to the Peace Corps, where she brought her

the type of things she was allowing her children to have. Looking at the market for children’s hair and skincare products, she realized there was minimal to no offering when it came to products that were composed of safe, certified organic ingredients.

Kate took the skincare and hair industry by storm as a product developer for big brand names

That is when Kate decided to search deeper into her entrepreneurial spirit, and soon enough she was seeking out top botanists to help her create a line

extensive knowledge and experience with

beekeeping with her, and shared it with women in Paraguay in order to open them to new and innovative ways of “financial and nutritional support for their families.”

of “effective, high performing hair and skincare products”, which were all made on an organic farm in Upstate New York. Kate even used her children’s favorite toy, Babo the bunny, as a muse for her brand’s name. She loved how safe and comfortable Babo made her children feel, and she wanted her brand and products to represent just that. As Kate hit the market with her innovative and high quality products, she immediately experienced high demand that ultimately led her to expand her line, which now offers products that are suitable for the entire family. Not only do her products contain safe, organic, and high-quality ingredients, they come in a variety of scents and purposes. From fragrant lavender to soothing cucumber and aloe vera for sensitive or dry skin, Babo Botanicals makes sure that its brand offers something for everyone to use and enjoy. Paula Wiszowaty– pwiszowaty@unfi.com

Kate with her son.

Once her time with the Peace Corps soon came to an end, Kate found herself in the States again, where she took the skincare and hair industry by storm as a product developer for big brand names such as L’Oréal, Avon, and Redken. Kate’s thriving and successful career was soon welcomed by little bundles of joy, and before she knew it, her time and energy shifted to focusing on taking care of her new family. It was when Kate entered motherhood that led her to question the types of products she was offering to her children. From tediously long lists of ingredients to words she couldn’t pronounce, Kate had an uneasy feeling about

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