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Icelandic Astaxanthin is uniquely positioned to expand awareness and growth of the Astaxanthin category Top 5 Reasons Icelandic Astaxanthin Boosts Category Sales

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Sustainable

Consistent, Sustainable Supply

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Icelandic Astaxanthin is cultivated in a closed loop system free of contamination, pollutants and the risk of supply disruptions common in traditional cultivation methods.

Non-GMO Gel Caps Icelandic Astaxanthin uses non-GMO fish gelatin. Never any porcine or bovine.

Non-GMO

Inclusive branding appeals to Baby Boomers

Icelandic Astaxanthin targets a wide range of Baby Boomers, expanding awareness of Astaxanthin's benefits beyond the elite athlete. Icelandic Astaxanthin addresses the leading causes of death among baby boomers along with eye, joint and skin health.*

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40+

™ Three-quarters of adults age 40+ are concerned about their brain health declining in the future. ™ Heart disease is the leading cause of death among baby boomers ™ Cancer is the second leading cause of death

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Icelandic Purity Algalife marketing educates consumers about the daily benefits of Astaxanthin, the purity of Iceland, and is supported by in-store activity, training and education.

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Powered by 100% Renewable Energy The Algalife Icelandic Astaxanthin facility is 100% powered by geothermal

energy unlike traditional cultivation methods which are energy intensive. Haematococcus Pluvialis is nourished with pure, abundant spring water – never treated with additives or chemicals.

Product of Iceland

algae for

™

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