Select Nutrition

spotlight on...

Essential Source The company was co-founded by Christopher Groer and Justin Zehrung, who have tremendous influence in the natural product industry. It didn’t take long for these creative minds to bring their fresh thinking, and some new questions, into the competitive marketplace. It wasn’t long before they collaborated on the creation of the now-successful company that proudly offers “U.S. manufactured supplements that are produced in cGMP-approved and NSF-certified facilities, with a focus on effective and convenient delivery solutions.”

reputation due to its TriActive Biotics being nominated for the 2015 Editor’s Choice Award for Most Innovative Finished Product in the Digestive

Health Category, at the 4th Annual Supply Side/West. Not only has the company’s focus been on the consistent improvement of their products, “they also believe in a better relationship with retail partners. The company has invested a large amount of time and money into creating print and digital educational segments about

the product. The purpose of these resources was to help “retailers who carry product make the product explanation process easier in the store. Our retailers constantly thank us for the extra steps we take in promotional support, and in our customer service”, says Vice-President Justin Zehrung. As many new and innovative companies try to get a foothold in this industry and shine some “spotlight” on their brand and products, Select Nutrition is constantly looking for those truly special companies that really set themselves apart from others. When it comes to consistent quality and reliable results, Essential Source products deliver every time. There’s no doubt that Essential Source’s loyal consumers, as well as Select Nutrition’s, are going to be on the lookout on what exciting and competitive offerings this brand will introduce in the future. PaulaWiszowaty, Contributing Editor (pwiszowaty@unfi.com)

Fast forward to 2008, and the natural product industry was tackled by Essential Source, a company that came in with a vision, and an “eye on innovative, cutting edge delivery solutions that were completely unique to the market.” The product offering spoke volumes about the company’s capabilities from the very start. From fast-dissolving “B12 Strips, to a patented capsule-in-capsule technology that delivers both a prebiotic and probiotic within a single capsule”, consumers were offered quality and

results since the beginning. Essential Source has since experienced a soar in its fame and

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