SOMA Living November 2025

REAL ESTATE THE ROLE OF A REAL ESTATE AGENT IN PRICE NEGOTIATION

When it comes time to negotiate the sale of your home, having an experienced real estate agent makes all the dif ference. A skilled agent understands how to position your property and negotiate confidently so you can achieve the best possible outcome. It starts with setting the right price. Using a Comparative Market Analysis (CMA), your agent reviews recent neigh borhood sales, current competition, and market trends to help you price your home strategically, not too high to scare off buyers. During negotiations, an agent keeps the process calm and professional. They understand buyer behavior, how to read offers, and when to push or hold firm. By handling communication directly, your agent shields you from the emotional back and forth and keeps your goals front and center. A strong agent also knows how to use contract terms, like inspection results, timelines, or buyer concessions, to protect your bottom line and keep the deal moving forward smoothly. If you’re thinking about selling your home, call me. I’ll guide you through pricing, positioning, and negotiation so you can sell with confidence.

Celebrating 50 Years

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NOVEMBER 2025 | SOMA LIVING 15

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