SOMA Living November 2023

CREATING PURPOSE Discover the Secret of Creating ‘Purpose’ and Use It to Vanquish the Competition In the United States, approximately 1 in 12 businesses closes each year. The success of these businesses often hinges on their underlying purpose, which is closely tied to their mission and how they communicate this mission to their target customers. Your business’s purpose goes beyond the pursuit of profits. It’s about attracting and retaining customers. Your sales, operations, and marketing efforts should revolve around drawing in customers, ensuring their return, and encouraging them to advocate for your products. Defining your business’s purpose is essential. Start with the “why” – focus on why you offer your products or services. Customers and investors are more interested in the reason behind your offerings than the offerings themselves. For instance, consider Apple’s success. Their “Think different” slogan emphasizes their mission beyond selling devices. They promise self-expression through their products, making them more than just gadgets. To create a meaningful purpose, address current societal challenges and align your mission with addressing them. Your purpose should be consistent, credible, and believed in by the business owner and founder, so others, especially employees, can embrace it. In conclusion, purpose is the linchpin of business success. To position your company effectively, consider seeking guidance from a business coach and advisors who can assist in shaping a valuable purpose, establishing your vision, and translating it into actionable plans for your business. Don’t delay, confusion costs. Book a call with me today. https://calendly.com/jbrennan-executivecoach John Brennan 908-803-2290

We are excited to announce the merger of the CPA firms of Couto DeFranco, CPAs and Marco DeLuca, CPA.

Nelson Couto, CPA, CFP ® and Anthony DeFranco, CPA, CFP ® , MS (Taxation) — Partners; Couto DeFranco, P.A.

Marco DeLuca, CPA

Offices in West Orange & Maplewood

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