SOMA Living June 2022

REAL ESTATE I come from a background in theatre, dance, and choreography. Several years ago, I hung up my dancing shoes to jump into the world of real estate. I was nervous. Admittedly, I wasn’t sure my arts background would translate. Years removed from taking that leap I can honestly say, it not only translated, but prepared me to succeed. Let’s face it, real estate is a performance. I might not be doing jazz hands as I show off the remodeled kitchen, but I am still choregraphing a show. Consider a homeowner that wants to sell their home. A common misconception in a hot market like this one is to take some quick pictures and throw the listing online. It may work for a few select buyers, but that’s not building an audience. The best of shows, captivate the crowd’s imagination. It requires rehearsal, design, lighting, an engaging script, and when the curtain goes up, outstanding execution. I bring these lessons into my business. Rehearsal is preparing the home to shine. I put the work in to make sure every home is ready for lights. Design is staging. Broadway shows usually have spectacular sets and model homes sell for a reason. When I prepare a listing, I’m inviting the audience to envision themselves in the home. This is an art, not a science. On the stage, lighting is crucial to set the mood or help move the audience’s eyes to where you want them to focus. Real Estate photography is exactly that. It’s not about just taking pictures. My photographers tell a story and I take the time to choregraph this story to leave the audience wanting more. The script is what drives the plot. In real estate, this takes the form of a property listing. The best of scripts bring life to words and my job is to bring lifestyle to the forefront. Remember, people don’t just buy four walls and a roof; they buy a vision of backyard barbecues, sipping glasses of wine in front of the woodburning fireplace or hosting holidays for the extended family. Every home has a lifestyle story and I make sure that story is narrated with intention. Opening night is all about building the audience. Open houses, mailers, teaser videos, tv commercials, color newspaper ads, email campaigns, targeted online advertising, social media ads, and more…The marketing team always makes sure the room is full. Finally, the execution. Performing under pressure? I know it well! Being comfortable showing homes and knowing what to say to leave the audience walking away feeling good helps ensure your home is the hottest ticket in town. In the immortal words of William Shakespeare, “All the world’s a stage, and all the men and women merely players.” I feel extremely fortunate to have my love for theatre play such a pivotal role in my clients’ success. Thinking about bringing your home to market, I’m ready to make your sale a box-office smash but without all the drama.

Jennifer McManus Coldwell Banker Realty 917-837-2192 (Moblie) • 973-378-8300 (Office) We want to hear from you! Cover Family Meet the Artist Charitable Acts Athlete of the Month Events Meet the Merchant Community Groups School Activities Meet the Merchant Cover Family Meet the Artist Cover Family Charitable Acts Athlete of the Month Events School Activities Community Groups Cover Family

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