QSR September 2022

SHORT ORDER

Panera Bread found a creative way to highlight a new product line amid the summer rush.

PaneraTakes aCharge The fast casual o ered guests a way to get through their summer slump.

INHONOROFTHELONGESTDAYOFTHEYEAR —June 21—Panera launched “Charged Up Cups,” which gave customers a way to stay activated during the summer solstice. Also, the cups served as a branded vessel for Panera’s new Charged Lemonades, and, most notably, doubled as a portable phone charger. The base of the 17-ounce bottle pops off to act as a charging base for somebody’s phone to rest and get some juice. No outlet needed. Earlier this spring, Panera introduced Charged Lemonades with plant-based caffeine. Fueled by Clean caffeine fromGuarana and green coffee extract, Charged Lemonades arrived in three flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry, and Mango Yuzu Citrus. The drinks were part of Panera’s recently unveiled Unlimited Sip Club, the first nationwide unlimited beverage subscription for all self-serve beverages, available nationwide for $10.99 per month.

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www.qsrmagazine.com | QSR | SEPTEMBER 2022

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