QSR September 2022

SPONSORED BY SUBWAY

SubwayRollsOut Guest-Centric Restaurant Redesign Iconic brand offers franchisee remodel support. BY JOCELYNWINN

furniture, wall coverings, counter equipment, and ceiling and lighting elements. “Our hope is to create a bright, welcoming environment for guests and highlight the craveable ingredients in our sandwich units,” Rose says. Rose’s team works with IPC, Subway’s franchisee owned, managed, and governed supply chain coop erative, to identify the right partners and vendors to execute the redesign. “Remodeling a restaurant is truly a team effort. It’s a ton of coordination between our vendors to the franchisees and their team members tomy team at headquarters, but there is a great sense of pride in the final result, and the efforts are paying off as we see the excitement from guests who walk for guests and highlight the craveable ingredients in our sandwich units.” “Our hope is to create a bright, welcoming environment

SUBWAY

into a remodeled location for the first time,” Rose says. All restaurants are on a continual periodic remodel cycle to ensure they stay relevant, modern, and competitive. Rose’s team also works with fran chisees to help them consider whether a relocation, instead of a remodel, could be a more profitable option for their business. Together, they look closely at the market, traffic patterns, available real estate, and evolving guest preferences. For example, they might relocate to a building with more parking for curbside pickup and drive-thru capability to meet the needs of on-the-go guests. To help franchisees remodel their locations, between 2019 and 2022, Subway has provided tens of millions in grants through its remodel grant program. Almost 9,000 U.S. restaurants have committed to remodeling through the program, with nearly half of those already completed. “We’re excited about the enthusiasm we are seeing from guests, fran chisees, and their teammembers about our remodels and look forward to working with more of our franchisees to transform their restaurants in the coming years,” Rose says. RF

AS PART OF SUBWAY’SMULTIYEAR TRANSFORMATION JOURNEY, the brand is making sure restaurants are in the right location, right format, and right image, through remodels and relocations. Its new guest-centric restaurant design, referred to as Fresh Forward, imbues each restaurant with new energy and helps improve the overall in-restaurant experience.

“Our remodel program is a compet itive necessity and allows us to of fer guests a consistent, high-quality experi ence aligned to our brand promise,” says Director of Restaurant Design & Decor Patrick Rose, who leads a teamdedicated to helping franchisees remodel or relocate their restaurants. Subway’s Fresh Forward design includes changes to nearly all of the guest-facing areas of the dining space and the service areas—think new flooring,

Serves: 1.5 billion global guests annually Located In: Over 100 countries. Has: More than 37,000 restaurants worldwide

To learn more, visit subway.com/en-US/OwnAFranchise .

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SEPTEMBER 2022 EDITION SPONSORED SECTION