QSR September 2022

SPONSORED BY AL T I TUDE TRAMPOL INE PARK

‘Live the JumpLife’ withAltitudeTrampoline Park Franchisees with restaurant industry experience could be the perfect fit for this growing franchise. BYKARAPHELPS

“We look at ourselves as the modern-day playground.”

“The subscriptionmodel is the future for every one, whether it’s Netflix or a local car wash,” Morris says. “We look at ourselves as the modern-day playground. Why not become a member of our Endless Jumps Program, and visit a place where your kids can be active and participate in the kinds of social interactions that have been lost a lot over the last couple of years? We give families that opportunity.” Of course, the pandemic was a turbulent time in many industries, and entertainment was no exception. Altitude Trampoline Park tightened its belt, and Morris, who joined the brand in 2020, is proud to say it didn’t lose any locations in 2021— in fact, 10 new parks opened last year. “We spent COVID protecting our locations, but

ALTITUDE TRAMPOLINE PARK

WITH85 LOCATIONS AS OF JULY 2022, Altitude Trampoline Park is one of the largest entertainment brands in the U.S. It’s managed to fly under the radar as it’s grown, especially compared to brands in adjacent spaces, like Top Golf and Dave & Buster’s. “We’re one of the largest entertainment brands that someonemay not have

we also spent it building infrastructure,” Morris says. “When you buy the franchise, we partner with you from site selection, alongside our national real estate partner, all the way through the opening process—and then you have dedicated ongoing support from our operations team. We want to be a good partner and do our part. We don’t consider franchisees just a revenue stream.” Franchisees with experience in the restaurant industry are uniquely posi tioned to enter this partnership. “A lot of people who come from quick-ser vice restaurant brands really understandwhat’s great about Altitude in terms of a park’s increased earning potential and the ability to really fill a need in the community,” Morris says. “There’s a premium on the foodservice in our buildings because you’re inside the park. Quick-service restaurant opera tors have to worry about razor-thin margins a lot of the time, but you don’t have the same challenge in the family entertainment industry.” Altitude is looking for franchisees from a wide variety of diverse back grounds. “There is no set Altitude owner,” Morris says. “We don’t try to pigeon hole anyone. We like to tell people to ‘live the jump life’—we just want to provide safety to our guests and put smiles on their faces.” RF

heard of yet,” says Robert Morris, vice president of development for Altitude Trampoline Park. “It’s allowed us to bemore strategic and seewhat works andwhat doesn’t work. Our model is not ‘bigger is better.’ It’s ‘better is better.’” The Altitude Trampoline Park brand focuses on indoor entertainment for families with chil dren ages 3–12. Through birthday parties, book the-park opportunities, and free play, it encour ages families to return again and again—and it recently launched a membership program, which Morris says now generates exceptional revenue across the brand.

Locations: 85+ Franchise Fee: $40,000* Royalty Fee: 6.0%* Total Investment: $1.5 to $3.8 million*

For more on franchising with Altitude Trampoline Parks, visit altitudefranchise.com .

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SEPTEMBER 2022 EDITION SPONSORED SECTION