QSR October 2022

SHORT ORDER

Time toGet Knotty Auntie Anne’s new collaboration made guests feel like they

were biting into a warm pretzel with every sip.

Not just a beer that tastes like pretzels, but one that’s actually brewed with them, too.

IS BUTTER A CARB? Auntie Anne’s and Philadelphia-based Evil Ge nius Beer Company put the answer in the hands of customers with an Oktoberfest-style lager released in time for the beer-centric celebration. The new brew was an innovative riff on the Oktoberfest beer style; brewed not only with imported German hops and malts, but also with fresh-baked Auntie Anne’s soft pretzels. The release marked the first time Auntie Anne’s pretzels were used as an ingredient to develop and

create a unique beer available for purchase. The flavor profile featured all the makings of a classic Oktoberfest, such as a rich malt backbone balanced by delicate hop character, and a prominent toasty flavor profile rounded out with pleasant salinity. "It was important to us to not only create a beer made with our iconic pret zels, but also a beer that could be enjoyed alongside our pretzels,” says Danika Brown, director of brandmarketing at Auntie Anne’s.

AUNTIE ANNE’S Got timelyandnewsworthyphotos?Submit themtoShortOrder@qsrmagazine.com.

www.qsrmagazine.com | QSR | OCTOBER 2022

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