QSR October 2022

S P ON S O R E D B Y DOO R D A S H

tomers, and increase order volume through targetedpromotions. Pre-pandemic, thevenuehadnodelivery basedsegmentbut rather focusedondine-in and takeout brunch fare and also served dinner at its sister restaurant, Thyme and Tonic Kitchen & Bar. When indoor dining shutteredearly inthepandemic, ownerOrly Gottesman—patisserie-trained chef by way of Le Cordon Bleu Culinary Arts Institute in Sydney, Australia—knew she had to pivot quickly tobothadelivery-friendlymenuand a delivery-friendlyplatform. Disappointedwith other platforms’ lim ited delivery reach, Gottesman switched to DoorDash. “DoorDashMarketplace is a well-known app everyone has. People rely onDashPassaswell,” saysGottesman, citing itsgreateraccessibility, reach, response time, and customer service. She also uses On-De mandDelivery, which leveragesDoorDash’s network of Dashers to deliver orders placed on theModernBread andBagel website, “to expand our customer reach, fromWashing tonHeights down to theVillage.” Customer retentionhas beenso success ful, Gottesman’s teamopeneda secondNew York City location on 14th street inChelsea, as well as imminently opening a third loca tion intheWoodlandHillsareaofLosAnge les, “whichisanewdemographic forus, sowe want totakeadvantageof asmanymarketing tools as possible,”Gottesman says. Growing the online platform begets at tracting new customers, with DoorDash Sponsored Listings and Promotions en couraging customers to place orders. And that growth and increase in customer base begets an increase in order volume and size, and thus profits.

W ith the DoorDash platform reaching 94 percent of the populationasofDecember2021, its reimaginedMerchant Suiteoptimizesbothin-houseando -premisesoperations. Whether a restaurant wants to increase its online presence, attract new customers, or expand order volume and size, DoorDash can help partners succeedwith its unique set of optimal performance tools. “I like to think of ourMerchant Suite as a ‘choose your own adven ture on DoorDash’ guided experience shaped directly by partners’ feedback,” saysDoorDashchief revenueo cerTomPickett. “Ourgoal is to give restaurantsmore opportunities to grow, bemore profitable, andoperate e ciently in today’s online convenience economy.” Modern Bread and Bagel, an all-gluten-free, all-Kosher, artisanal Upper West Side restaurant and bakery, leverages the DoorDash Merchant Suite togrowitsonlinemarketplace, attract andretaincus DoorDash Revamps Its Merchant Suite to Help Restaurants Grow Platform empowers operators to boost business. / BY JOCELYN WINN

“According to a 2022 internal survey, 87 percent of surveyedmer chants partnerwithDoorDashmainly toattractmore customers, and our in-appmarketing tools help restaurants get noticed by new cus tomers,” Pickett says. “SponsoredListings arepay-per-order—not per click—ads featured in highly visible places on the DoorDash app. And theDashPassmembershipprogramprovidesmerchantsaccess tomore than10million(asof year-end2021)userswhoonaveragespendmore and order more frequently onDoorDash. For restaurants looking for white-label options, Storefront allows themtoeasilyaddonlineorder ing to their ownwebsite and start receiving direct, commission-free delivery andpickuporders.” With its newly reimaginedMerchant Suite, DoorDash now o ers restaurants more tools than ever to attract and retain guests, as well as to take control of their businesses. ◗

DOORDASH To learn more about how DoorDash’s Merchant Suite can help your restaurant, visit get.doordash.com.

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OCTOBER 2022 | QSR | www.qsrmagazine.com