QSR October 2022

work in conjunctionwithexist ing loyalty programs, which canenricha customer’s profile by fusing individual purchase patternswith their priorhistory. When combinedwithdetails suchas a patron’s email address or phonenumber, chains can bring anentirelynew level of targeting and effectiveness to theirmarketing offers. Even if a customer fails toopt induring a visit, Payments Intelligence still captures and adds that purchase in that patron’s profile based solely onmatching payment card information. “We’re also able towork with any loyalty system, pay ment processor, ormarketing platform,” Schmidt says. “This means restaurants can increase the value of any software or hardware they’ve already installed.” Another benefit, Schmidt says, is LedgerPay’s ability to relieve the burdenonemployees when restaurants are facing la bor shortages andhigh turnover. WithLedgerPay, crewmembers no longer have to thinkof the right add-on for anorder, con vince consumers todownload and register for apps, or remind consumers to log into those apps, which can slowdown lines when the restaurant is busy. “We’re really about remov ing friction fromthe process for customers and employees,” Schmidt says. “LedgerPay opens access to a vast trove of valuable first-party data toquick-service restaurants by transforming

requiring customers to create their own profiles and remember touse the app, LedgerPay allows restaurants to collect 100percent of a patron’s first-party data about preferences andpurchas ing behaviors all while requiring zero additional work fromrestaurant staffor the customer. “WithLedgerPay, we’re able to capture truefirst-party data—not data that’s beenpurchasedormodeled—di rectly fromcustomers simply by se curely and anonymously tracking their credit or debit purchases and creating individual profileswithout any extra effort fromthe customer.” Schmidt says. “Then, that data canbe segmentedby the restaurant sopersonalizedoffers canbe pushed to the customer at the POS in real-time.” For example, she says, if a customer previously visited andbought a kid’s meal, LedgerPaywould recognize that patron’s credit card informationand enable the operator to generate a prompt at thePOS—whether it appears on the kiosk, the receipt, the terminal, or on the register so the cashier can read it—for a treat thatwould appeal to a child. “Without knowing these transaction details, brick-and-mortar businesses suchas restaurants, can’t provide the same elevated experience anonline retailer can,” Schmidt adds. “These offers aren’t just about getting someone to add another itemonto their purchase; they are also about getting that person to come back a second, third, or tenth time throughpersonalizedoffers that resonatewitha customer’s unique preferences rather than just a generic, one-size-fits-all free cookie. Best of all, chains have access to the same data across all locations,meaning patrons get the same personalized experience whether they visit a store inAtlanta, Georgia, orDenver, Colorado.” Consumer preferences are deter mined solely by their buying habits within that specific restaurant brand, and eachprofile evolves over time,

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becoming richer andmore detailedwith every order that patronplaces. Ledger Pay alsoprovides conversionand track ing analytics so restaurants can seehow those offers performin real time. Schmidt notes that LedgerPay can LedgerPay data reports 80 percent of customers are more likely to buy from a company that provides a personalized experience

everyday transactions into action ablefirst-party datawithout requiring customers or employees todo anything so restaurants can focus onwhat they do best: Providing service and food, while creating a better guest experience.” ◗

To learn how LedgerPay can help your restaurant capture 100 percent of its first-party data, visit ledgerpay.com.