QSR May 2022

SHORT ORDER

What kind of Slush are you in the mood for? Sonic has the answer.

Sonic Sets theMood The classic chain’s latest launch tapped into just the right amount of nostalgia.

SONICDRIVE-INCLAIMS ITHAS A SLUSHFLAVOR for “everyone and for every mood.” Now, it’s taking the guesswork out of the equation for consumers. The chain dropped a “Sonic Slush Ring” in March, which is designed to look like a Slush in one of the brand’s signature white cups. But they’re more than just design pieces; each ring comes with a guide that matches the indicated ring color to the “perfect Slush flavor to suit your mood,” the company says. If the ring turns purple, for example, a grape Slush might be in order. Pink? Try Strawberry. “Everything Y2K is on trend right now, and the Sonic Slush Ring lets us tap into that style in a fun way that’s uniquely Sonic,” says Lori Abou Habib, the brand’s chief marketing officer. The Slush Rings sold for $9.99 online. Guests could also purchase canvas tote bags and T-shirts that read “My Slush Mood.” For every Slush Ring sold, Sonic donated all of the proceeds to supplies and learning resources for public schools.

SONIC Got timelyandnewsworthyphotos?Submit themtoShortOrder@qsrmagazine.com.

www.qsrmagazine.com | QSR | MAY 2022

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