QSR March 2023

SmartChainDigitalSignage

people and levels in the organization but also control some aspects of the menu while enabling local managers to change other aspects or menu items.” Operators must consider what size and configuration of digital signage would optimize the viewing experience—and it can vary depending on each sign’s unique purpose and messaging. “Digital signage is most successful when it is high-qual

in turn, over the lifetime of the initiative, SLAs help maintain peak performance. “SLAs are critical to the ongoing suc cess of the program,” says Jay Burdette, senior director of Panasonic Connect of North America . “It is important to ensure what the warranty of your equipment is and how the supplier manages replace ment models when components fail. Will the exchange be the exact model, or will it

improves brand perception. “Above the typical menu list being displayed on the screen, it is now possible to add a video wall (a video playing across sev eral screens like a huge monitor) to attract potential customers outside the restau rant to enter,” says Chloé Bisiaux, direc tor of products at Acrelec . “Additionally, indoor menu boards attract the attention of the customers placing their orders on

“SLAsarecritical to theongoingsuccessof theprogram.” Panasonic Connect of North America

ity and eye-catching while being easy to read and understand,” says Megan Zeller, senior director of business development at Peerless-AV . “This makes choosing solu tions equipped with high-resolution and adequate brightness a key component of success. Another way to guarantee digital signage will perform at its best is to select an option that is optically bonded and polarized.” Polarization helps ensure any customers wearing sunglasses can easily view the screen. For outdoor-rated displays, a key aspect to consider is their Ingress Protection ( ip ) rating. “Displays with an IP rating of 66 or higher will be waterproof and weather proof for rain, snow, or other outdoor fac tors,” Zeller says. Indoors or outdoors, successful dig ital signage increases engagement and

self-ordering kiosks. To further enhance the customer journey, digital signage can communicate with other technology solutions to create a highly personalized customer experience, build loyalty, and increase average check size.” Project coordination, installation, and service level agreements ( sla s) also con tribute in significant ways to the success of a brand’s digital signage. Restaurants must make an effort to define product lead time, rollout schedules, and logistics and staging requirements from the start of the project. For installation, it’s important to secure qualified engineers, project man agers, and experienced technicians. And

be a ‘similar’ model? If you require onsite support, other questions would be, what is the response time to service the system when it goes offline? Is that acceptable to your downtime requirements? If not, can back-up redundancy features be added within your budget to meet your brand’s specific requirements?” In the end, it’s simple. “A success ful digital signage program is one that accomplishes the goals it was created for,” says Theresa Hannen, marketing manager at LSI Industries . “While that may boil down to increasing ROI, the strategies to accomplish this begin with—and depend on—an improved customer experience.” SC

PANASONIC CONNECT OF NORTH AMERICA

102 INDUSTRY-WIDE ISSUE

SPONSORED CONTENT / MARCH 2023