QSR June 2023

SHORT ORDER

Panera’s latest move wasn’t short on style.

Panera’s Fashion Statement The sandwich chain launched its rst merchandising storefront.

IN MAY, PANERA ANNOUNCED its second MyPanera Week—a weeklong celebra tion of fan-favorite menu items. As part of the festivities, the fast-casual giant debuted The Panera Shop, an online merchandise storefront where customers can purchase what the brand calls “Carb Couture.” The items are inspired by Panera's menu. Some examples include “Mac Drip” sweatshirts and pants and “Just Baked” baby onesies. MyPanera loyalty members had exclusive access to the shop from May 1 to May 7, with all net profits from sales during this period donated to the Panera Bread Foundation. As of May, the rewards program had more than 52 million guests. “MyPanera has always been focused on delivering personalized experiences and disrup tive value to our guests,” said Eduaro Luz, the chain's chief brand and concept officer, in a statement.

PANERA / NOAH FECKS

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