QSR July 2023

SHORT ORDER

The prototype debuted in Dripping Springs, Texas.

Welcome to a New Panda Express The fast casual revealed a new store honoring its heritage.

PANDA EXPRESS RECENTLY INTRODUCED A PROTOTYPE that pays homage to its American Chinese background in terms of architecture, design, and art. The first restaurant opened this past spring in Dripping Springs, Texas. Some of the more recognizable elements include a moon gate-inspired entrance, a neon welcome sign in the form of a dragon, a mural celebrating Chinese culture, and pictograms along the drive-thru that tell an American Chinese story. When it comes to the guest experi ence, the new restaurant has a bigger kitchen to help with speed of service. In exchange, the dining room is 15 percent smaller, but still decorated with terrazzo tables symbolizing Chinese New Year confetti, traditional fretwork tiling, and red lanterns. Panda created the prototype in partnership with ChangeUp, a retail brand agency. The fast casual’s plan is to open the format in new locations across the country later this year and into the future.

PANDA EXPRESS / MARK STEELE

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