QSR July 2023

SPONSORED BY DSA SIGNAGE

Why Restaurants are Switching to Hybrid Drive-Thru Menuboards They’re the perfect tool for the post-pandemic landscape.

Many Americans and busi ness owners are experiencing inflation due to the pandemic and other external factors. The unpredictability of the cost of goods has driven a series of menu changes across the restaurant industry, forcing brands to consider the hard ware that has traditionally dis played pricing. One effective solution for these challenges is implement ing hybrid menuboards. This type of board combines digital and static displays, offering more customizable options for managing content across mul tiple locations. Hybrid menuboards pro vide many advantages for res taurant owners during times of uncertainty. First, they offer the flexibility to quickly change even the most minor of details on a menuboard Secondly, for those brands managing multiple locations, content management systems

benefits of certain menu items. By having more control over how items are presented on their boards, restaurants can ensure that their menus accu rately reflect their brand iden tity while drawing attention to various offerings. They also allow restaurant owners to cre ate different designs for each location to have a unique look that resonates with customers in each area. The transition to hybrid menuboards may seem intimi dating to some operators, espe cially those who worry about durability and weather com patibility. However, partner ing with the right provider can equate to weather-tempered options as reliable as tradi tional, static menuboards. Equipped with LED screens engineered to withstand extreme temperatures, these monitors can operate 24 hours a day, seven days a week with out concerns of damage or mal

functions—even in the harshest conditions. This helps reduce maintenance costs and largely eliminates the need for costly repairs originating from extreme environmental exposure. Hybrid menuboards are effective tools for restaurant owners as they work through periods of inflation by providing flexible and customizable solutions for updating prices and displays across mul tiple locations quickly and easily. As more restaurants turn toward technology-driven solutions, it’s clear that hybrid systems will play a bigger role in the industry moving forward so that businesses not only remain competitive, but also endure the financial challenges posed by unpredictable external causes. RET

can simultaneously update multiple digital menuboards at once without any additional labor costs. For example, if a product price increases due to inflation or a seasonal special-needs promotion, digital portions of the board can be changed quickly and easily. Additionally, hybrid menuboards provide an aesthetically pleasing display that attracts customers while allowing new items or specials to be added without taking up additional space. Restaurant owners also control how they display their products and services when using hybrid menuboards. Digital components can include custom visuals such as vid eos or graphics and text descriptions to highlight features or

To learn more, visit www.dsasignage.com .

DSA SIGNAGE

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JULY 2023 | RESTAURANT EQUIPMENT & TECHNOLOGY