QSR January 2023

SHORT ORDER

Merch lines have become a common branding expression for quick-service chains.

PandaExpress Hits the Streets The brand’s latest apparel collection took it up a notch.

AHEADOFTHEHOLIDAY SEASON, Panda Express teamed up with AAPI-owned community-driven streetwear brand, UPRISERS, to launch a limited-edition apparel collection called “Future Is Now.” The full collection debuted at ComplexCon, but consumers and non ComplexCon attendees were able to shop a special early drop of four items (reversible bomber jacket, takeout pail purse, T-shirt, and air freshener pack). Inspired by UPRISERS’ mantra, “what you wear is what you represent,” the collaboration looked to honor both brands’ cultural roots to collectively move forward as a community. Furthermore, 10 percent of proceeds from the UPRISERS x Panda Express collection were donated to the Filipino Migrant Center, furthering the company’s efforts to uplift AAPI voices and small businesses through its fundraising initiative.

PANDA EXPRESS

www.qsrmagazine.com | QSR | JANUARY 2023

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