QSR February 2023

S P ON S O R E D B Y H A R L EM S H A K E

This unforgettable, retro-dining experience is on the franchising fast track. Bring the Taste of HarlemHome withHarlemShake

HARLEMSHAKE, THE NEWYORK CITY BASED fast-casual restaurant concept best known for high-quality burgers and shakes, is ramping up its franchise program and breaking the mold with an unforgettable retro-dining experience entrenched with iconic cultural influences. From baby boomers to Gen Z, Harlem Shake restaurants feature awelcoming space that serves up a true Harlem-inspired cultural experience that appeals to people of all backgrounds. Amid a backdrop of hundreds of autographed celebrity headshots and vintage diner details, burger and shake loversmake lifelongmemories with friends and family. Honored to be ingrained in theHarlem community, HarlemShake prides itself on employ ing neighborhood faces and supporting a variety of local non-profits, a valuewhich theywill extend to new franchise territories. Since 2013, the success of the two corporate owned restaurants in Harlem and Park Slope, Brooklyn, has shown that the future of Harlem Shake lies in expansion, without compromising the brand’s award-winning fare and retro, quirky vibe. As the brand develops a franchise sales team, it’s launching a program to meet the needs of future stakeholders and build upon community engagement.

voted best in class by customers and media alike, setting it apart and proving it’s one of the most exciting fast-causal concepts in the country. With technology-driven restaurant management systems, the brand is fully developed to

“HarlemShake continuously strives tomaintain its standing as a com munitymeeting place for Harlemand beyond,” says founder Jelena Pasic.

accommodate high customer volume and support quick, efficient service. Catering to both simple and sophisticated tastes and featuring award winning, unique twists on fast-casual, classic fare with loaded portions and tantalizing sauces, Harlem Shake has taken the classics and turned them into icons. The critically acclaimed burgers and shakes have earned HarlemShake some serious local cred alongwith international brand rec ognition status and a strong, loyal following. As a result, Harlem Shake has been honorably dubbed a “NYC must,” but this memorable dining concept would performwell in any community. With available territories in eight North Eastern states and an addi tional seven South Eastern states coming soon, HarlemShake offers fran chisees the chance to build their own legacywithin their communitywith burgers, shakes, and good times, the HarlemWay. RF

“Whether creating an experience for custom ers togather over HarlemClassic Burgers, Jerk Fries, and shakes or take part in our philan thropic initiatives like the annual Miss or Mr. Harlem Shake competition, Harlem Shake always collaborates with our communities to make them stronger whether we’re in NewYork or workingwith a franchise partner.” As a female-led and majority owned franchisor with a diverse ownership struc ture, year over year, Harlem Shake has been

HARLEM YEAR-OVER-YEAR SALES GROWTH: 13 percent* HARLEM LOCATION REVENUE: Over $3.2 million* FRANCHISE FEE: $40,000*

For more information, visit harlemshakefranchise.comor contact franchisesales@harlemshake.com .

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FEBRUARY 2023 | RESTURANT FRANCHISING